Behind the scenes at Nintendo News Network

Saw this video clip today from GoNintendo and thought it was worth sharing. It's a promotional newsreel for the Nintendo Wii, featuring PR sound bites from Nintendo of America VP Perrin Kaplan and stock footage of Wii units and games being assembled.

I thought this was worth sharing for two reasons:

• For video-game geeks, this is an amusing little bit of behind-the-scenes porn, notable for revealing how those shiny electronic gadgets get put together for our mass consumption. Look, ma, that's 200 copies of Zelda every minute!

• For media watchers, this demonstrates just how pre-scripted television news is today. Get one well-dressed friend to read the lines off the screen, spend ten minutes splicing the video footage, and you too can have your own "in depth coverage" of Nintendo's new toy.

  Of course, this isn't limited to Nintendo -- just about all the news you see nowadays goes through a distressingly similar pre-packaged PR processing. Keep this in mind the next time you turn on the telly and watch the "reporters" regurgitate the manufactured news du jour.

As both a video-game geek and a media watcher, I just couldn't resist...