Why suits should not try to be "rad"

[Updated 1:05pm] Hey dudez, have u heard bout this kewl nu site, All I Want For XMas is a PSP? Dis guy jeremy wants a Sony psp (the most awesomest kewlest raddest vid game EVAR!) for Christmas, but his 'rents were down on it, so his best bud charlie threw a page pimpin the psp and dey got a kewl hardcore rap video and all dem real gamerz r now lovin the psp and bangin their rents to buy 1 for them its so bad!

...At least, until some folks figured out that the entire site was a lame-ass viral marketing campaign by Sony, one of those attempts at astroturfing where you try to hide the advertising machinery under a layer of bad spelling and cheesy "homemade" fan art and videos.

How did those (real) gamer geeks figure out the site was a fake? By the hardcore elite hacking method of checking the domain registrant:

Needless to say, alliwantforxmasisapsp.com is now flooded with h8ters and newbs, who spam the "blog" with derisive comments on Sony's pathetic marketing efforts:

As a gamer who is part of Sony's target audience I'm insulted not just by the integrity of this website, but that this reflects how intelligent Sony's marketing department thinks I am.

This fake cool vibe is as pathetic as an old uncle dancing to hip hop at a family wedding.

Please, while you're removing this comment and the 200 other negative comments above it (again), have the decency to do one honest thing in your life and inform sony of just how bad they screwed up by ordering this a_d. This is simply so insulting to anyone who truly loves games, the only reaction you will likely get is a decreased willingness to buy anything sony branded.

Makes me ashamed of buying a product from such losers. if you guys wanted to sell psp's then why don't you get dame game on it, right now theres no great games on psp just a bunch of shovelware.

What The Hell! Not only is this fraud of a joke site a simple paid for advertisement for Sony, but it also is horrendously awful! You spent how much on this absolute tripe? Sony shareholders better wake up and start firing people left and right if they want to retain any value.

Tell your friend Jeremy to get a Wii instead. Not only is it more fun, but the company that makes it, Nintendo, doesn't degrade and insult its target market like Sony does with garbage like this.

What's even funnier is when the site's "bloggers" respond:

we be just tryin to represent u guys... regular playas just tryin to get their gaem on, but now u gotta do all be dis then... u guys are noubs, pwnd!!

- charlie

You all is haters tymes 4. Dis is lee-git. Don't know why youse thinks this is a schill. Are site was registered through an external provider. We don't work for sony. And for all you dissin' my skillz I'm down for a one on one rap off or settling it street stylez if you feel me playa. Teh. I own a Nintendo DS and I love it. I would still like a PSP for shizzle. But the DS is just as solid.

- cousinpete

With impeccable gangsta credentials like that, how could anyone ever believe they were fakes?

Or, as one commenter on Kotaku puts it,

It's bad enough that Sony hire companies for viral campaigns.

It's even worse that they hire fucking morons.

[Updated 1:05pm] Sony confesses to lame-ass viral marketing campaign.