Apple Macintosh

Busted machines, broken iPods, and crabby customers are just part of the job. Making it look easy is the other part.

Comparing two different technology business models.

In 1980, Apple Computer asked a group of guys fresh from Stanford's product design program to take a $400 device and make it mass-producible, reliable and cheap.

Back from near oblivion, Apple is setting the pace in a new digital universe where computing and entertainment merge. We asked Steve Jobs how he did it (hint: It's the software, stupid) and what's next.

Are you using a PC? You probably have spyware. The McAfee site claims a whopping 91 percent of PCs are infected. As every Windows user knows, PCs are ever waging a losing battle with a stunningly vicious array of malware and worms and viruses, all aimed at exploiting one of about ten thousand security flaws and holes in Microsoft Windows.

Here, then, is my big obvious question: Why the hell do people put up with this?

This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.

From 1984, Byte magazine takes an in-depth look at Apple Computer's radically strange new computer.

Or, How to Make a Zillion Dollars and Not Lose Your Soul

By Wil Shipley, CEO, Delicious Monster Software

Follow my advice and I promise that you will be successful, happy, fulfilled, and drive a hot car.

Recently, we took a leisurely month to burn a DVD slide show using DVDit! on Windows XP. We chronicled our adventure in the Oct. 18 issue last year as part of our ongoing Slide Show Project.

Some helpful souls suggested we'd enjoy life more if we used iDVD on the Mac. So we did.

Now celebrating its 10th birthday, the computer has made cyberspace cozy

An entirely unsubstantiated stereotype has spread throughout the computer industry and inspired way too much smugness within the Mac community. What is this unfounded generalization which has been echoed by industry insiders and even such celebrities as Roger Ebert? "Mac users are more creative than PC users."

Bollocks. Folderol. Absolute nonsense.

What the hell is wrong with Apple that they still give a damn about design and packaging and "feel"?

The following was an internal company memo sent to all Apple Computer employees on January 24, 1999:

A comprehensive interview with Steve Jobs by The Computerworld Smithsonian Awards Program

I've never really considered myself a "Mac advocate," rather I'm an advocate of easy-to-use computer systems. I have found the Mac is the only computer platform that meets the criteria over and over again.

The People Behind Apple's "Think Different" Campaign